Marketing Strategy of Nirma Washing Powder | Brandyuva
Oct 24, 2018·#NirmaFact – While Nirma was selling at Rs. 3.50 per kg. It’s stiff competitor Surf by HUL was selling at Rs. 15 per kg! Nimra is named after the daughter of Karsanbhai Patel – Nirupama. Nirma became so popular that a minimum of 20 packets were sold on a daily basis just by word of mouth publicity. By 1985, Nirma washing powder had become ...